A TV ad for large companies or popular brands may cost about $100,000 at minimum. However, online explainer videos are cheaper for small and medium enterprises and especially for start-ups. This cost may range between $1500 and $20,000 depending on the required production value. Numerous video marketing companies can work closely with their customers to identify the business needs and convert these needs into a practical and effective explainer video.
Aside from money, explainer animated videos also save time and effort not only for the company but for the clients as well. Remember, online visitors usually have short attention time span. Hence, the simplicity of the video added with the entertainment factor made the solution a popular one.
The increased popularity of explainer videos is evident with the increasing number of companies who are adding them to their website. Sales for products or services have increased for company websites with added explainer animated videos.
There are several things that you need to consider in choosing a company who will create your explainer video. Choose a company that specializes in producing production, fun and humor to make certain that your videos will be retained by your customers and has the higher chance to be shared through social media.